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UNDER EMBARGO: 29TH SEPTEMBER 2021, 12.01hrs
Lil-Lets launch reusable tampon applicator: a simple, small step towards big change.
29/9/21: Period product brand Lil-Lets debuts its reusable tampon applicator, which is available to buy online and via Amazon.
In addition, Lil-Lets also announces that their range of plastic applicator tampons will cease to be manufactured after November 2021. This will reduce period plastic waste by over 11 tonnes each year.
Environmental Activist Ella Daish shares this statement: “It’s fantastic to see a major brand like Lil-Lets really leading the change in the period industry by not only removing plastic applicators from their products, but also stepping into the reusable market with their applicator! We need more companies to follow their lead in taking steps that are better for people and the planet."
Lil-Lets Senior Brand Manager and spokesperson Abby Smith adds: ”Lil-Lets understands women and people with periods, and that using tampons with applicators is a personal choice. We listened when our customers had concerns about the environmental impact of our plastic applicator products, and, following 12 months of product design and testing, we are thrilled to be in a position to make a difference today. This is not a single use applicator, it was designed to be used and reused. It is easy to make the swap and by choosing our reusable applicator you will be saving an average of 286 single-use applicators1 from being thrown away and possibly ending up in landfill or oceans. So with one small switch you can be kinder to the environment.”
Despite its innovative design, the Lil-Lets reusable tampon applicator is familiar, easy to use, and cleaning between uses is as simple as washing your hands. Lil-Lets consumer panel usage tests showed that 89% of those surveyed found the Lil-Lets reusable applicator simple and easy to use and 91% would recommend the Lil-Lets reusable applicator to others2.
The Lil-Lets reusable tampon applicator will be available to purchase from https://bit.ly/LilLetsReusableApplicator at an introductory price of £12.99 (RSP £17.99)
The Lil-Lets reusable tampon applicator is compatible with Lite, Regular, Super and Super Plus Lil-Lets tampons. In order to remove any barriers to trial, Lil-Lets will offer a full money back guarantee on the reusable applicator (T&C apply3).
Lil-Lets is proud to partner with Beauty Banks, who seek to address hygiene poverty.
ENDS
Ella Daish and Abby Smith are available for interviews or additional comment on request.
Products are available for media review trials. To call in a review sample please visit https://bit.ly/LilLetsReusableApplicator and use the code ReUseAppSep2021 at the checkout.
Link to images and media assets can be found below.
About Lil-Lets
In 1954 gynaecologist Dr. Judith Esser-Mittag was the first woman to design a tampon. Her careful research and innovative thinking created a tampon designed to fit the female anatomy perfectly. Her revolutionary widthways expanding design remains the hallmark of Lil-Lets tampons.
Lil-Lets have evolved over 60 years through understanding and listening to women and people with periods. Lil-Lets is committed to making a real difference through education, innovation and care.
Lil-Lets currently sell period protection and intimate hygiene products in the UK, Ireland and South Africa. For more information on the Lil-Lets brand go to www.lil-lets.com.
Notes to Editors
The Lil-Lets reusable applicator tube and plunger are made from medical grade TPE (thermoplastic elastomer) and the lid is HIPS (high impact polystyrene). Both types of plastic are recyclable, but do check with your local council.
For more information about the Lil-Lets reusable applicator, FAQs and details of the Lil-Lets Consumer Panel Product Usage Test 2021, please contact firgas.esack@hoxby.com
The Lil-Lets reusable tampon applicator is available for an introductory price of £12.99 until 28/2/22. After this date the full RSP will be £17.99
Refs
Menstrual cycles vary but on average there are 13 per year” and “Around 22 items of sanitary protection are used per cycle and around 11,000 will be used in a lifetime”. Hence 22 items per cycle x 13 cycles per year = 286 items. Data source https://www.ahpma.co.uk/menstruation_facts_and_figures/
Lil-lets Consumer Panel Product Test, 80 respondents, Full survey results available on request.
